Lefebvre Group’s brand identity is based on 7 pillars: leadership and expertise, innovation and vision, human-centric approach, culture of excellence and success, social and environnemental impact, thought leadership & brand expression.

1️⃣Leadership & Expertise

We have been trusted partners for over 200 years: leading cutting-edge legal and tax content in Europe.

• EXPERTISE: We are the European leader in legal and fiscal services, empowering our clients to work more easily and efficiently while co-creating the future of their professions with cutting-edge technology
• CONTENT: We provide high quality, relevant and trustworthy content
• RELIABILITY: We are a reliable, honest and rigorous source of knowledge, inspiring security, trust and excellence

2️⃣Innovation & Vision

We aim for European leadership through innovative, secure and content-driven AI and technology

• INNOVATIVE: We combine heritage and innovation to meet customer needs and drive their change at their own pace, through content and technology
• OUR TECH: We offer the most reliable and secure AI and technology in the market for legal, tax and accountant professionals
• EUROPEAN AMBITION: We are committed to strengthening Europe’s AI sovereignty

3️⃣Human-centric Approach

We believe that people are the keystone of everything we do

• HUMAN: We are human-centric; AI enhances humans
• IN HOUSE EDITORS: Our editors are at the heart of our value
• CLIENT FOCUSED: We listen and understand our clients, to provide tailored solutions to their needs
• PARTNERS: We are business partners, committed to drive our clients business success in the long term

4️⃣Culture of Excellence and Success

Our people’s excellence and services mirrors the excellence and ambition of our clients.

• EXCELLENCE: Our clients are demanding professionals, seeking excellence, aspiring to be among the best, eager for success
• WINNING MENTALITY: Driven by a winning mentality, they are successful, positive, passionate and enthusiastic
• SUCCESS: They are serene and confident in their success

5️⃣Social and Environmental Impact

We make law accessible because it’s the cornerstone of democracy and a sustainable future

• ACCESSIBILITY: We make law accessible and actionable, for each level of expertise
• SIMPLICITY: We transform complexity into simplicity
• SUSTAINABILITY: We are promoting a sustainable business internally and externally

6️⃣Thought Leadership

We urge for sharing knowledge and building communities

• SHARING: We encourage sharing knowledge and opening collaboration with our clients and their ecosystem
• COMMUNITIES: We bring together, lead and highlight communities of experts

7️⃣Brand Expression

Our visual identity is the expression of our core values, reflecting our mission and vision through time

• PREMIUM: We embody trust and innovation with an elegant, premium, dynamic and cutting-edge visual identity
• PROXIMITY: We reflect a respectful brand, always close to all audiences